When men messaged first, women wrote back about 53 per cent of the time.
Reveal works in a similar way to the likes of Tinder and Bumble.
You browse photos and if you're interested, you swipe right - if you're not, you swipe left.
It takes minutes to set up a profile and the app requires you to have a Facebook account. Once enabled, you can write a concise 500-character bio and add up to six images, which can be imported from your Facebook profile or your phone's camera roll.
A new dating app has launched in the UK that aims to put women in complete control by allowing only them to browse and swipe – anonymously.
Reveal has a simple to use browse and swipe layout but is different to the likes of Tinder and Bumble in that only male profiles are visible and females are initially hidden.
On Reveal users can be clear about their intentions – whether they want to date or if they are seeking a more causal ‘hook-up’.
If he swipes right, a screen will appear showing that you’ve matched and inviting you to send them a message.
Once matched, there are two icons above your messages that the man and woman can click on to reveal that they intend to date or hook up with the other person.
But Mr Buzzard claims that women on Bumble are still experiencing the problems created by men auto-swiping.
He said: 'On the current dating apps women are faced with either spending hours of swiping to find someone they fancy yet not getting replies or having a deluge of messages they don't have time to read on sites that have an open messaging system such as Plenty Of Fish.'Bumble recognised a need for women to have more control but it doesn't address the problems of men auto-swiping.'We're confident men will use Reveal - they won't be able to browse and swipe but it's so quick to set up a profile then all they have to do is wait for notifications from interested women to come through.'Reveal Dating is now available for free download on the Apple app store and on Google Play.