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I had just converted from a prospect into a customer and fallen a little further into the .Based on the free newsletter I had come to believe that by purchasing the ebook I would receive everything I needed to know about landing the women of my dreams.The sales funnel begins by capturing the attention of prospects.Some prospects are convinced to become buyers, who purchase an entry level product, demonstrating that they have a need for what is on offer and are willing to invest money to solve their problem.Back then I was a typical prospect for an information product business and I lapped up all the free information I could get, little realizing I was ebook (social proof in action! Due to my interest in business I looked at the newsletter from the point of view of a prospect AND a marketer, and as a marketer I was blown away by how emotionally compelling the offer was.Here was a product that, based on testimonials, the sample materials and the sale propaganda, presented a “solution” to one of the most significant challenges men face – how to attract, date and sleep with women.Conveniently enough, David De Angelo had recorded a video series on CD of further training including interviews with “players” – guys who had tremendous success with all kinds of women – and real life interactions with women so we could watch the experts at work ““.For I could add the videos to my training and truly become an expert with women.

Some experts offer over the phone consultation and travel around the world presenting to groups of men and conduct “field work” at clubs, bars and bookshops.I will teach you how to craft a sales funnel, including analysis of the front-end and back-end, and demonstrate why you must continuously test your funnel process to ensure long term success.To open the series I will relate to you my story of how I was first introduced to the sales funnel online as a customer, which led to further exploration of the funnel by reviewing how other Internet marketers implement the funnel in their business.Although I didn’t purchase anything else from David De Angelo, I certainly came to admire his sales process.I credit my experience with him as my very first motivation to endeavor to become an online Information marketer.I would later find out that David De Angelo is a pseudonym – not the author’s real name – but nonetheless I found his newsletter compelling reading.I recommend any guys reading this (or curious girls…) check out the newsletter if you want to some entertaining “education” about the female species.Fundamental to the success of many Internet companies, in particular information product based businesses, is the concept of the sales funnel.Many of the most well known Internet marketers established themselves in a niche and dominate by crafting a highly refined sales funnel process, guiding consumers through a tested and optimized channel of marketing and sales.I didn’t realize it at the time, but when I first came across the page (if you have don’t know what a namesqueeze or squeeze page is, read my introduction here).A year or so after first signing up to a newsletter that “squeezed” my name and email address, I learnt how fundamental the namesqueeze is to Internet marketing, which precipitated my introduction to list building – perhaps the most critical element of any Internet business.

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