Badoo spokeswoman Joey Hadfield says, “With the addition of video, daters can get creative and show off their sense of humor, their wonderfully sophisticated British accent, tennis skills, or even their twerking skills.
With 300 million users across 190 countries and 250 employees worldwide, Badoo provides the best technology for people to meet, because happiness is better shared.
More than 400,000 people sign up for a Badoo experience each day and over 350 million messages are sent and 10 million photos are added to the Badoo platform, with users spending an average of 1.8 hours daily on the Badoo experience, for a total of over 12 billion swipes per day.
Badoo also operates a number of white label licences for various international brands.
Each video is assessed by one of Badoo’s 5,000 moderators before being pushed live to ensure it is appropriate.
Video allows users to demonstrate the way they move, speak and laugh helping to portray personality traits that do not come across in still photos.