Click here for recent headlines from Adbrands Weekly Update Who are the competitors of Universal Mc Cann?
Initially Universal was set up primarily to manage the business of existing Mc Cann advertising clients, rather than media-only accounts whose advertising was handled elsewhere.
see full profile see full profile see full profile Free to all users | see full profile for current activities: Universal was one of the last of the big media shops to get a global roll-out.
The Universal Mc Cann brand originally launched in the UK in 1975 when a separate financial and recruitment advertising unit was established, but it was shut down in the mid-1980s.
In another blow to UM, that agency has surrendered the global media account for German chemicals giant BASF to Zenith Optimedia's new spin-off unit Blue 449, the micro-network's first multi-market win.
Adbrands Weekly Update 17th Sep 2015: So far at least, Interpublic's Mediabrands division is holding its own in the so-called "mediapalooza" review frenzy.